Case Study:
How Mezcalero stepped into the US market with influencer marketing
Objective
Mezcalero sells luxury boots handcrafted by artisans in Mexico. They were preparing to launch their brand in the US market. We faced the challenges of boosting demand for cowboy boots during the winter season and making handmade Mexican boots trendy in the US.
campaign goals
Successful US market launch
Setting a new trend in the US fashion market
Approach
Mezcalero’s campaign called for trend-setters. We recruited bold, fashion-forward creators that were perfect for their brand — and their boots. Our creator cast included popular fashion bloggers and personalities from streaming hits like Love is Blind.
We focused on short-form content on Instagram, where fashion content tends to perform best. Our creators used trending songs from Instagram’s music library to make the content more engaging. We also amplified the reach of the campaign through backend press at no extra cost to Mezcalero. Their boots were featured on sites like E News! and Daily Mail.
a few of the creators
@hannahhann
@sophiaculpo
@barnettisblind
1.2M followers
227K followers
1.2M followers
Our goals included staying within a $50 customer acquisition cost and $30 CPM (cost per 1000 impressions). We achieved a $45 customer acquisition cost and $20 CPM.
Partnering with the right talent was crucial to our success. One creator, Sam Asghari (husband of Britney Spears), achieved over 1.6M views, 45K likes, and 600 comments. With the help of a solid influencer strategy, Mezcalero had a successful launch into the US fashion market.
Mezcalero’s fashion-forward campaign set new trends and crushed all of our KPIs.
4.7M Impressions
243K Likes
$
$360.4K Sales
RESULTS
6.55X ROAS
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